Values

nudie nails is an advocate for sustainability, social inclusivity, cruelty free, and all things good for YOU. Our natural ingredients, and no harmful chemicals support a greater planet and healthier nail.

In considering "nudie nails" for our brand, we wanted to encompass the raw, natural beauty of the earth, and work with nature to deliver the best. Just like the word suggests, "nudie" looks to strip back to basics and maintain the natural flow of oxygen through the nail.

Our nail polish does not contain any of the harmful chemicals found in traditional nail polish. The less harmful chemicals utilised in production, the less that end up in our waterways, and in turn, in our oceans and drinking water. 

Additionally, our bottles are formulated from glass, 100% recycled plastic, and wooden products, whilst our boxes are craft paper base, and our shipping services are 100% GHG emissions offset. 

Beauty does not discriminate. WE ARE ALL BEAUTIFUL. Our water permeable formula is suitable for Wudu and therefore, our incredible Muslim community.

Of course - nudie nails is inclusive of all gender identities. Girls, boys, gender neutral, LGBTIQA+ we are so proud to see you showing off your gems (finger nails we mean, of course)! Let those nails shine on through and express yourself!!!! We just LOVE that nail polish is no longer seen in the community as a "girl dominated" industry. IT'S ABOUT TIME.

And of course - our cute little furry friends, how could industries ever put you through cosmetic testing (sigh!). You will never see us doing such a thing. We are absolutely cruelty free and would not have it any other way!