About

We wanted to encompass a brand that represented all things we stand for! Sustainability, social inclusivity, cruelty free, and all things good for YOU. 

Our founder, Chelsie McLeod, is a proud process engineer, who's background is in providing a more sustainable future and healthy planet for all, by contributing to reduced carbon emissions and overall efficiencies. Chelsie has a huge passion for sustainability and all things natural! She is a proud advocate for equality and wanted to develop a product that made a difference and did not discriminate. 

For years' Chelsie would paint her nails with regular nail polish, and they would end up brittle. She was always too nervous to do things such as shelac and have acrylics due to the damage that would come with it, as well as the upkeep as the nails grew. Chelsie knew that beauty should not be that hard or bad for you (or the environment) and was determined to do something about it!! She knew that there must be a way to develop a product that enabled your nails to breathe as they naturally do! - And here we are with nudie nails!

A massive thank you from our founder, Chelsie, for all of your support.